Teaching Marketers to Fish
Welcome to Nelson Analytics! I am a marketing professor (PhD) specializing in consumer behavior research. I’ve been doing marketing research, teaching lots of marketing classes and learning cutting edge methods and tools for over a decade. Everyone (including very small businesses and consumers!) should have be able to make data-driven and research-informed decisions.
Let me help you solve your marketing problems – from A(dvertising) to Z(eitgeist)
A Little About Me….
I’m both a professional in consumer behavior, and a professional consumer! After years of teaching and researching about how people think and make decisions, I realized that there is a big gap between the knowledge and practice of marketing. Big and small businesses (plus consumers themselves) could benefit from bridging this gap. A healthy local economy and marketplace depends on healthy businesses and educated consumers. I want to do my part to even the playing field.
Noelle Nelson, PhD
Marketing Professor
Expert in consumer behavior and marketing research.
My Philosophy
The purpose of marketing is to connect consumers with goods and services that are a good fit. For marketing to work correctly, marketers need to understand consumers, and consumers have to know what they need. After all, the right to be informed was one of the original rights in the Consumer Bill of Rights! (You didn’t even know that existed, did you.)
Often, marketers get wrapped up in the creative aspects of their brand; and why not! It’s a lot of fun. But good creative is backed by sound data and strategy. Tons of research already exists on most marketing topics – I’ve even published some of it in marketing’s top journals! It would save so much time and money if marketers were able to utilize that research to make informed decisions about their businesses and brands.
Most of all, I think it pays to be curious (curiosity only kills cats, apparently). Knowing what kinds of questions to ask and being creative in solving them is my forte. I really enjoy learning about different business models and I can’t keep my hands off a dataset. I look forward to hearing about the questions you have!
Some of my research…
Nelson, Noelle, Selin Malkoc, and Baba Shiv. “Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure.” Journal of Behavioral Decision Making 31, no. 1: 40-51. https://doi.org/10.1002/bdm.2042.
Nelson, Noelle, and Joseph Redden. “Remembering Satiation: The Role of Working Memory in Satiation.” Journal of Consumer Research 44, no. 3: 633-650. https://doi.org/10.1093/jcr/ucx056.
Rahinel, Ryan, and Noelle Nelson. “When Brand Logos Describe The Environment: Design Instability and The Utility of Safety-Oriented Products.” Journal of Consumer Research 43, no. 3: 478-496. https://doi.org/10.1093/jcr/ucw039.
Reach out to me
Have questions about how consumers behave? Let me know! I’d love to tackle a wide range of topics.