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Prime Day, Circle Week, July Deals Week…..
A rose by any other name would smell as sweet You’re probably being bombarded with ads, emails and texts about all the deals that are going on right now. Amazon, of course, is leading the way with Prime Days and other major retailers have started to follow suit. Even Duluth Trading Company has ‘Grime Days’…
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Why do insurance ads have so many celebs?
I don’t even want insurance….. Recently I was asked to comment on a few questions from WalletHub about car insurance companies and their use of celebrities. Since this is a question I have thought about (and get asked once in a while), I thought I’d share! We see insurance ads (car, house, etc.) all the…
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Caveat Emptor: The first Latin words I ever learned
And why this should NOT be our perspective anymore Caveat Emptor –fancy, right? I first heard the phrase when, as an anxious 8-year old, I had asked a family member what happens if (when) the car we just sold breaks down right after the purchaser drives away. “Caveat emptor….buyer beware,” was the answer. It was…
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Consumer Lesson #1: The Myth of Rationality
There is no such thing as a rational decision – and that’s OK At the start of most academic terms, I poll my students with the following question: “Are you a rational decision maker? Yes/No”. Given the title of this lesson, you’re probably thinking that this sounds like a crappy trick question. I think so…